Comments for Money Tree Marketing http://paulapollock.wordpress.com paula pollock ~ marketing director ~ pollock marketing group Thu, 07 May 2009 13:46:21 +0000 http://wordpress.com/ hourly 1 Comment on Why Work w/Me? by The Closer http://paulapollock.wordpress.com/about/#comment-22 The Closer Thu, 07 May 2009 13:46:21 +0000 #comment-22 Cool blog with lots of interesting ideas. I see now why marketing folks are generally more creative (better dressed?) than their peers in sales: http://iloveclosing.com/2009/05/03/fashion-disasters-in-corporate-america/ Good luck with the business. Cheers Mark Cool blog with lots of interesting ideas. I see now why marketing folks are generally more creative (better dressed?) than their peers in sales:

http://iloveclosing.com/2009/05/03/fashion-disasters-in-corporate-america/

Good luck with the business.

Cheers
Mark

]]> Comment on Need Clients? Your U.S.P. Probably Needs a Checkup by Jay Ehret http://paulapollock.wordpress.com/2009/04/01/unique-selling-proposition/#comment-21 Jay Ehret Thu, 30 Apr 2009 17:22:20 +0000 http://paulapollock.wordpress.com/?p=402#comment-21 Good stuff to think about, Paula. A USP is also a promise. A good rule of thumb is to ask yourself what it is you promise to customers beyond the product or service you happen to sell. My rule of thumb is that your USP is always about your promise, and never about your product. Good stuff to think about, Paula. A USP is also a promise. A good rule of thumb is to ask yourself what it is you promise to customers beyond the product or service you happen to sell. My rule of thumb is that your USP is always about your promise, and never about your product.

]]> Comment on What Makes Clients Buy? Ask Them by Jay Ehret http://paulapollock.wordpress.com/2009/04/08/what-makes-clients-buy/#comment-19 Jay Ehret Fri, 10 Apr 2009 17:13:30 +0000 http://paulapollock.wordpress.com/?p=412#comment-19 Good advice, Paula. While clients aren't always forthcoming with the real reasons they buy, you can glean a lot of information through interaction and conversation. It's also important to understand that a sales rep or business owner is uniquely unqualified to know why a customer should buy. The culprit is the curse of knowledge. You know too much to be able to look at the situation simplistically, the way a client does. Good advice, Paula. While clients aren’t always forthcoming with the real reasons they buy, you can glean a lot of information through interaction and conversation.

It’s also important to understand that a sales rep or business owner is uniquely unqualified to know why a customer should buy. The culprit is the curse of knowledge. You know too much to be able to look at the situation simplistically, the way a client does.

]]> Comment on What Makes Clients Buy? Ask Them by sterndoug http://paulapollock.wordpress.com/2009/04/08/what-makes-clients-buy/#comment-18 sterndoug Fri, 10 Apr 2009 12:15:49 +0000 http://paulapollock.wordpress.com/?p=412#comment-18 Excellent article! Here's a related piece from MarketingProfs.com: http://xrl.us/ClientSatisfactionSurveyPayOff. DOUG www.doug-stern.com stern.doug@gmail.com Excellent article! Here’s a related piece from MarketingProfs.com: http://xrl.us/ClientSatisfactionSurveyPayOff.

DOUG

http://www.doug-stern.com
stern.doug@gmail.com

]]> Comment on What Goes Tweet, Tweet, Ka-Ching? by mktgmom http://paulapollock.wordpress.com/2009/03/12/what-goes-tweet-tweet-ka-ching/#comment-16 mktgmom Thu, 12 Mar 2009 14:10:28 +0000 http://paulapollock.wordpress.com/?p=346#comment-16 I'm with you. Some people thought Google couldn't sustain growth either. In the interim, lets have fun with it. I’m with you. Some people thought Google couldn’t sustain growth either. In the interim, lets have fun with it.

]]> Comment on What Goes Tweet, Tweet, Ka-Ching? by primointeractive http://paulapollock.wordpress.com/2009/03/12/what-goes-tweet-tweet-ka-ching/#comment-15 primointeractive Thu, 12 Mar 2009 09:37:51 +0000 http://paulapollock.wordpress.com/?p=346#comment-15 Nice article, thanks - It will be interesting to see if Twitter can sustain the huge interest it currently has, or whether in a few years time it will be seen as "so 2009"!? - I for one would not like to make a prediction. Nice article, thanks – It will be interesting to see if Twitter can sustain the huge interest it currently has, or whether in a few years time it will be seen as “so 2009″!? – I for one would not like to make a prediction.

]]> Comment on Celebrate Your Marketing Failures by cowartandmore http://paulapollock.wordpress.com/2009/02/25/marketing-failure/#comment-14 cowartandmore Thu, 26 Feb 2009 14:24:38 +0000 http://paulapollock.wordpress.com/?p=336#comment-14 Paula, I agree with "celebrating" your marketing failures. Although it would be nice to have some of the money back that I spent on such ventures, I'm glad I did it for two reasons. 1. It helped me realize which micro segments of my market I should concentrate on. 2. I didn't waste any energy on "well, maybe I should have done this....." I did it...I didn't work. End of story! Thanks for your blog and webinars. I enjoy them immensely! Paula,

I agree with “celebrating” your marketing failures. Although it would be nice to have some of the money back that I spent on such ventures, I’m glad I did it for two reasons.

1. It helped me realize which micro segments of my market I should concentrate on.
2. I didn’t waste any energy on “well, maybe I should have done this…..” I did it…I didn’t work. End of story!

Thanks for your blog and webinars. I enjoy them immensely!

]]> Comment on Marketing Media Mix: Sales Success Starts at 8 by oviedostyle http://paulapollock.wordpress.com/2009/02/18/marketing-media-mix/#comment-13 oviedostyle Tue, 24 Feb 2009 18:02:22 +0000 http://paulapollock.wordpress.com/?p=298#comment-13 Great Advice. I had not considered how many types of media could be used. I have just been advertising online, but I think sponsoring an event would be great exposure, and a church newsletter may have my target customers. Thanks, Leah Great Advice. I had not considered how many types of media could be used.
I have just been advertising online, but I think sponsoring an event would be great exposure, and a church newsletter may have my target customers.
Thanks, Leah

]]> Comment on Do You Need a Big, Expensive Website? by mktgmom http://paulapollock.wordpress.com/2008/07/09/do-you-need-a-big-expensive-website/#comment-4 mktgmom Fri, 01 Aug 2008 02:15:36 +0000 http://paulapollock.wordpress.com/?p=10#comment-4 Glad your subscribers like the topic. Glad your subscribers like the topic.

]]> Comment on Do You Need a Big, Expensive Website? by Do You Need a Big, Expensive Website? http://paulapollock.wordpress.com/2008/07/09/do-you-need-a-big-expensive-website/#comment-3 Do You Need a Big, Expensive Website? Sat, 12 Jul 2008 20:15:10 +0000 http://paulapollock.wordpress.com/?p=10#comment-3 [...] mktgmom wrote an interesting post today on Do You Need a Big, Expensive Website?. Here’s a quick excerpt: [...] [...] mktgmom wrote an interesting post today on Do You Need a Big, Expensive Website?. Here’s a quick excerpt: [...]

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